29th March 2017, Milton Keynes - IPCortex CEO publishes Contextual Communications blog on Comms Trader.

UC&C has done a lot of the heavy lifting to improve comms technology for business. Most tools now exist online and operate as cloud based web apps without plug-ins, which can be accessed easily from anywhere.

The next step is contextual communications, which takes advantage of the new generation of ‘always-on’ apps, and will fundamentally change how people communicate. This effectively integrates rich, real-time communication interactions with applications themselves and that puts voice, text and video capabilities inside an application, website or device. It is this technology that holds the potential to significantly impact business and customer communications...

Continue reading on the Comms Trader blog.

Rob Pickering will be speaking more about contextual communication and how it can help transform customer engagement at UC Expo on May 18th at 11.40am.