Neetrix is an integrated business software solution that provides a comprehensive suite of tools to manage a company’s book keeping, accounts and back office functions, to manage customers and suppliers, and to create and manage websites with or without ecommerce functionality. Having chosen to deliver it via the cloud, the company’s focus is on providing secure, easy and flexible access to the five different product modules with no investment in hardware or backup solutions required.
For Neetrix Founder Adam Saunders, integration is important. He’s built his business on the principle that close teams are effective teams, and that tightly integrated software solutions that touch a wide range of business processes are the best way to facilitate this.
“At Neetrix, we want to get people working closer, even if they’re on the other side of the world. As a result, the Neetrix product suite puts together all of the aspects of a business to help people work together, with tighter process sharing throughout. We deliver joined up processes for joined up thinking,” he said.
“That’s why when one of our resellers asked whether it was possible to integrate telephony functions into Neetrix, we knew that it would add an important dimension to our offering”, he continued. “It’s a natural next step for any business process that interfaces with a customer. CRM is an obvious starting point, and new technologies like WebRTC open up the opportunity to add real time communication to websites and ecommerce, and so much more.”
Gordon Petrie, Business Development Director at Neetrix is enthusiastic about the opportunities that this presents. He added, “It’s an interesting space - an exciting new age of the web where we’ll be able to hook voice, video and collaboration tools like chat and screen sharing into most, if not all of our web-based applications. It’s more than just unified communications – it’s unified business.”
Real time call interactions and other major UC functions such as contacts, instant messaging and phone control can be linked with any web client with no ties to site or PBX infrastructure. Neetrix were keen to preserve the real time nature of their solution, which can be accessed by multiple people on multiple devices at the same time, so this focus on instant data and live control was important.
The barriers to entry are far smaller with ipcortex than with anyone else - no other telephony providers have anything like it.”
Gordon believes that integration is going to play a key part of their development strategy in coming years. He said, “We spend a lot of our time working out how our customers want to do business, how their customers want to do business, and how that might change in coming years. This integration work has opened us up to the possibility of a whole new set of developments that support us in that endeavour by increasing the scope of business functions that the Neetrix solution touches.”
Our integration work with ipcortex is just the first step. We’ve proven the concept and delivered some great new functionality for our customers which will result in more efficient working today, but we’re already looking forward to see what new opportunities it will open up for the future.”
Neetrix is designed to make it easier for SME’s to integrate their key office functions. To find out more about them and their unique offering, please visit www.neetrix.com