Bletchley, Milton Keynes - 7th July 2011 - Simplified implementation and radical cost effectiveness continues to create new opportunities for the channel

UK based vendor ipcortex says that communication solutions based on open standards are removing the technical and financial barriers to the uptake of video calling, helping resellers to capitalise on growing demand for UC and collaboration functionality.

ipcortex Director Rob Pickering comments, "It's clear that open standards are a key factor in making unified communications truly accessible to organisations of all sizes. Facilitating interoperability between a variety of hardware, software and services, open solutions streamline implementation whilst promoting freedom of choice and real cost reductions - meaning that video calling and other collaboration tools can now be adopted without a huge investment of time and expense."

ipcortex have recently introduced video calling as a standard feature on all VoIPCortex systems, where the PBX will automatically send video whenever a suitable end point and video capable media path is detected. There is no specific configuration required, which Pickering believes will be critically important for the uptake of the technology. "It simply has to be natural to use as well as easy to implement", states Pickering. "If a reseller can demonstrate that they can buy any open SIP video phone, plug it in and it just works then that's incredibly powerful. Furthermore, we're at a point where soft phones are in common use and video hard phones are available for under £300 RRP - meaning that it's trivial for resellers to show a real return on investment and capitalise on the collaboration trend."

About the VoIPCortex IP PBX

Providing sophisticated features without complex configuration, the revolutionary VoIPCortex IP PBX has made it easy for any organisation to deploy cutting edge voice and UC functionality. Designed and developed in the UK, the range is the product of a relentless programme of development and innovation around open protocols and technologies - an approach which has seen the VoIPCortex IP PBX cement its place as a leader in the UK open IP PBX market since its introduction in 2005. Owing to a unique configuration model and a focus on open standards, the VoIPCortex PBX also offers unprecedented flexibility and freedom of choice - empowering businesses of all sizes to take advantage of unified communications at a cost effective price point.