Milton Keynes - 12th March 2018 - Delivering a positive customer experience is an important differentiator for many businesses, and AI and machine learning are now poised to transform business communications, introducing automation to make it much more effective. Many businesses are already automating some of their interactions, for example customer service centres are frequently using chatbots or automated assistants to help direct calls or answer the most basic enquiries.

But what’s needed for fully automated customer service is much more than ‘chatbots’. It’s a huge leap from the current theory and practice of AI, but, with the right foundations it will be achievable. Business Computing World have published IPCortex Founder Rob Pickering's three key steps businesses can start down the path to get there: click here to read the article.