Milton Keynes - 25th September 2017 - Comms Trader sits down with IPCortex CEO Rob Pickering to discuss why Apple's latest announcement has great implications for businesses.

In the article, Pickering discusses WebRTC - an open standard for silo-free communication via websites, using voice, video or chat. The implications for collaboration within businesses are large, but by ensuring near ubiquity of WebRTC technology in web browsers today, suddenly the opportunity to use this technology to transform the way that businesses engage with their customers is undeniable.

Read the full article at Comms Trader by clicking here.