Milton Keynes - 12th May 2017 - Contextual and embedded comms is quickly gaining traction, enabled by open web technologies, a demand for smarter workflows and for more informed interactions. I’ve written more about the whats and whys of contextual comms before, but in short, it’s about making the act of communicating both frictionless and more informed.

It does this by making communication task-based (embedded in a web application) instead of standing alone - for example, clicking to call someone as opposed to the distracting and time consuming process of realising you need to contact someone, thinking about the best way to contact them based on a number of different factors, finding their details, and choosing a standalone device or program into which you have to manually input those details.

The second way that context makes communication better is by ensuring that a person has all of the information they need at the time to communicate efficiently and effectively, without providing too much information. An example of this is in presenting all of the information related to a specific transaction to a user at the time that they need to communicate, or by presenting them with wider trend based information so that they can choose how best to proceed.

There are clear benefits to making communication task-friendly, and in our web-based world there are few barriers to making things simple and useable. Let’s see if we can accelerate its adoption for the benefit of all.

Contextual comms sounds great, but why does the industry need a meetup?

Contextual comms brings together concepts from disparate corners of the industry. We’ve got telecoms infrastructure, application development, big data, machine learning - it’s all in there. The problem is that, other than TADHack which encourages telecoms folks to work with app developers (and they do a great job of that, by the way!), there’s no natural home for the discussions that will foster this diversity.

The organisations that can utilise contextual comms include agile startups and social enterprises, independent developers, CPaaS providers, unified comms vendors, CRM platforms and more. In addition, there are so many vertical markets graced with opportunity from contextual comms that to get the best out of it - for it to evolve most effectively - we need diversity of thought.

And that’s why we need a meetup: collaboratively coming up with great ideas. I’ve purposefully kept the scope of the group to be broad, welcoming developers and other techies alongside strategy, sales and marketing; basically anyone that can see opportunity in using context to make applications and workflows better for users - as well as removing the silos and walled gardens so prevalent in communication tools today. We especially welcome social enterprises looking for new ways to engage with their communities of interest as contextual comms is such an excellent fit.

Why should you join us on the day?

The first meetup is deliberately timed to be in a Central London location on the evening after the second day of UC Expo so it is convenient for folks already in town for that event. It’s going to be in a bar so pretty informal, but it will be a chance to:

  • Network with other people (technical and business) that can see the opportunity in marrying context with communications
  • Satisfy your curiosity by understanding how contextual comms is already being deployed in the real world
  • Meet trailblazers who can help you to solve a contextual comms related challenges as part of a constructive group
  • Plan what we want to do for follow-on contextual comms meetups in London

Whether you're at UC Expo or simply in London on the day, why not join us? If you can’t make it, please still join our meetup group to be kept informed.

Author: Rob Pickering

Rob Pickering is founder and CEO at IP Cortex. Previously, he has held a variety of technical roles and fondly remembers the days when he was a proper engineer and wrote a TCP/IP protocol stack from scratch for a microprocessor vendor.