Milton Keynes - 10th October 2017 - How can ITSPs and telcos make use of new innovations around context to add value to their customers? IPCortex CEO Rob Pickering talks to Vanilla+.

As innovations continue to evolve at a rapid pace, ITSPs are under increasing pressure to establish differentiated services, writes Rob Pickering, the chief executive of IPCortex. One hot topic of discussion that triggers much debate is how artificial intelligence (AI), chatbots and machine learning will shake up communications in the coming years. Indeed, it would be no exaggeration to say we are ushering in a major communications revolution from the perspectives of people to people, people to machine, machine to people, and machine-to-machine (M2M), and that spells opportunity for ITSPs.

Read the full story at Vanilla+ to learn more about how ITSPs and telcos can use context to offer propositions that can potentially deliver huge productivity gains and boost efficiencies and, importantly, a much more natural communications experience for their customers.